What do rising mortgage rates mean for buyers in 2022? Here are two simple scripts to help real estate agents educate their clients.

It’s not time for real estate agents to slow down. The summer 2022 real estate market calls for getting more information to the consumer.

We all know we’re in a shifting market. And a recession is defined as two consecutive quarters during which there’s economic decline. We’ve seen that with inflation jumping up to the highest level since the early 80’s. And we’ve seen that in the 15% rollback in the stock market through the first two quarters. So, clearly, that’s coming. 

Most real estate agents who fail have one thing in common: they don’t control their emotions. It’s easy to get so invested in making the deal happen that you let your emotions take the wheel. But that’s exactly what you don’t want to do. Because your emotions offer absolutely no value to getting the deal done.

Byron Lazine and Ricky Carruth finally square off on which is better: free vs paid coaching.

Comparative Market Analysis’ (CMAs) have been around for years. Every agent is familiar with the concept. You have a seller lead, or past client, who is thinking about selling their home, and you compile a list of recent comparable home sales in the nearby geographic area. Some CMA tools will allow you to “weigh” some of the comps higher than others, based on things like square footage, bed/bath count, and interior finishes. Others simply provide a blended average of the nearby sales and spit out a price recommendation. Either way is fine, but I’m going to share one particular twist on the traditional CMA that has really helped me grow my business.